Images have always been powerful tools for capturing attention on social media, but the ones that move – such as videos and animated gifs – can be even more engaging. For those looking to supercharge their social media presence, understanding why moving images get more attention is essential. In this blog post, we’ll discuss four key reasons why moving images are better than stationary images for driving engagement on social media and provide facts and figures to back up our points.

Here are 6 ways for indie authors to use social media to publicise their books:

Moving Images Encourage More Engagement:

Visual content of any type attracts attention on social media, but when that content moves, it encourages people to interact with it in a deeper way. Visual movement, whether it is a full blown video or simply a subtle change will get people to stop scrolling and focus. Because of this, videos also help to increase the time spent looking at your material, and they are more likely to watch a video than to read an article. 

Also, People share videos more often than static images because they feel a more personal connection to the material. According to the New York Times Customer Insight Group study, 93% of respondents agreed that “videos are more likely to elicit an emotional response than photos or text alone.” This emotional connection makes users more likely to comment, like, or share videos than simple photos. And that is really powerful for increasing engagement and sharing the word about your work and your writing.

Animated Gifs Can Help Showcase Your Brand Personality:

Animated gifs give brands an opportunity to show off their personality in a fun and unexpected way. What do you mean, you're not a brand?

Yes, you are... if you write a series then that series is likely to be your brand, if not then your Author-name is probably your brand. So, instead of simply sharing a photo or quote related to your brand message, you can use an animated gif instead for maximum impact. Social Media Today found that tweets with gifs got 55% higher engagement rates than those without them – proving their effectiveness when it comes to boosting engagement. They also found that 93% of marketers now use animated gifs in their campaigns due to its popularity with users. 

You can easily make an animated gif on your mobile phone, either with a dedicated app, or If you use Google Photos on Android (or iOS), you can make a GIF from a selection of your pictures.

Videos Are More Effective at Telling Stories Quickly:

Videos offer brands an opportunity to tell stories quickly and effectively - something which is especially important when trying to grab user’s attention in a short amount of time on social media platforms such as FaceBook, TikTok, Twitter or Instagram. According to Hubspot research, 4 times as many customers would rather watch a video about a product than read about it; 64% of consumers make a purchase after watching branded social videos; and 90% of consumers say videos help them make buying decisions online. These statistics clearly demonstrate the power of video-based storytelling over other types of content when it comes to influencing potential customers on social media platforms. 

Go back and re-read that earlier statistic: "64% of consumers make a purchase after watching branded social videos". So, the next time you are posting about your book, make a video!

Motion Communication Is More Memorable & Unique:

When compared with static imagery, moving visuals are easier for viewers to remember and differentiate from other content they have seen before; whereas still images can easily blend into one another. For example, research by Nielson Media Lab found that moving image ads (e.g., GIFS) were remembered 63% better than static ads by viewers who had seen both types simultaneously - demonstrating the power motion communication has when it comes making an impressionable statement on social media platforms!


In conclusion, moving images are much, much, much, much* more  effective at driving engagement on social media platforms than static images due to the fact that they help brands showcase their personality, tell stories quickly and effectively, and provide a memorable visual experience. Brands should consider investing in creating high-quality moving image content if they want to increase their visibility and reach across multiple channels.

* Don't tell me I'm exaggerating here.

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